We often hear about the constant efforts by Italy’s regulatory bodies to safeguard our authentic “Made in Italy” merchandise mark. A lot of times, however, the best solutions are the ones developed by young start-up companies, like the Sardinian Autentico, that employs “Near Field Communication” (NFC) technology to prevent Italian products’ counterfeiting. 

Another field, in which Italy is leading the way, is the implementation of eco-friendly, low-impact technologies, able to revolutionize our lives and, at the same time, preserving our planet, in other words the “green tech.” The Sardinian start-up company, Veranu, is working in this direction, by perfecting a smart floor with piezoelectric properties. Soon, we will be able to generate clean energy by simply walking about our homes’ floorboards.