“Made In Italy” Prestige Will Thrive

Apr 18, 2014 903

The American Express Luxury Summit 2014 was held earlier this month in Naples, Florida. During the "Does Made in Italy Still Matter" keynote, Umberto Angeloni, the president of Italian menswear brand Caruso, argued that centuries of fine living lend the "Made in Italy" phrase a distinct flavor.

The executive discussed the importance of production location in terms of quality, design and essence. While affluent consumers are passionate about the made in Italy label, realistically, does this signifier still matter?

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Source: http://www.italialiving.com

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