Prosecco drives US sparkling wine sales

Dec 07, 2015 591

An increase in Prosecco sales of more than a third in the US is driving healthy growth in the Italian sparkling wine market, experts have said. Sales have gone up by 35 per cent in North America, while the average price of a bottle has risen by more than 36 per cent to around $12, wine expert Danny Brager said at the launch of Italian wine company Wine 2 Wine.

The growth has lead to a six per cent increase in sales in the US of Italian sparkling wines, a category which makes up half of all Made In Italy exports. Brager, US senior vice president of the alcoholic beverage department at Nielsen, a global information company, said "the demand for Prosecco is greater than for Champagne throughout the year, except for Christmas".

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