With the aim of promoting the idea of Italian creativity and excellence, the Comitato Leonardo, the Italian Quality Committee, an association of entrepreneurs promoting "Made in Italy" brands worldwide, just concluded a successful event focused on agroindustry. Organized in Catania, a city in the hearth of Sicily, this conference stressed the importance of promoting internationalization, innovation, and area-development to relaunch the agroindustry business in Italy.

According to Luisa Todini, the chair of the Comitato Leonardo, Italy should define a new strategy to exploit the huge potential of this sector, focusing at the same time at both production and commercialization.

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Fonte: This is Italy