Ethical Lessons From The Success Of 'Made In Italy'

Feb 20, 2018 700

BY: Nino Vaccaro

Every morning, when I choose which jacket I will wear to work, I think of my grandfather. Although he passed away 12 years ago, I still use every day the very beautiful and elegant garments that he passed down to me. All of them are ´Made in Italy.´ As IESE’s professor of business ethics, I cannot find a better example of environmental sustainability for my students. What can be more environmentally sustainable than an elegant and beautiful jacket that lasts for more than 25 years?

Today many famous international brands focus on low cost products that, after not even a season, are good for garbage. Sure, I know, often the material can be recycled. But just imagine the huge amount of emissions that have to be produced to transport these clothes from their factories (many of them in the Far East), to national warehouses, to shops, to your house and finally throughout the long supply chain of urban waste and reuse.

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SOURCE: https://www.forbes.com/

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