From fashion to energy - the rind and seeds of Sicily's most famous citrus fruit, the humble orange, are being used in a range of greener, healthier business initiatives. In 2011, Adriana Santonocito was a design student in Milan when she first had the idea of making sustainable textiles from what was naturally abundant, and widely wasted, in her native Sicilian city of Catania.

Her challenge was to find a way for the rinds of hundreds of thousands of tonnes of oranges to be put to good use. Now, thanks to her creative thinking, it is possible to make whole items of clothing using fibre that originated from the fruit.