Italian Companies Team Up To Promote Healthy Living

Sep 08, 2017 820

Italian companies Barilla, Coop and Danone Italy have formed an alliance called 'aBCD' in order to promote the importance of a healthy lifestyle, according to MarkUp. The three companies have joined forces to develop what they hope will be a long-lasting project to raise awareness about the need to maintain a good diet.

While Italy is renowned for its 'Meditteranean diet', recently registered data about nutrition has raised concern: from 2001 to 2016, the number of overweight people in Italy has continuously increased (from 33.9% to 35.5%) as well as the number of obese people (from 8.5 to 10.4%).

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SOURCE: https://www.esmmagazine.com

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