It’s becoming the new normal: An American entrepreneur heads to Italy, finds a top-notch artisanal shoe factory, then sells the shoes online at a fraction of the price charged by designer brands making shoes in comparable factories. Sneaker brands Koio and Greats have done this, and women’s shoe brands M.Gemi and Idoni. This trend is fundamentally disrupting the luxury market, giving customers a more affordable alternative to European heritage brands like Louis Vuitton and Prada.
Tamar Miller, a retail veteran who has served in top roles at Gap Inc., Lord & Taylor, and Macy’s just launched Bells & Becks, an Italian-made shoe brand that produces flats, sandals, and heels. By selling the products directly to consumers online–without the middleman retail markups and the capital costs of bricks and mortar–Miller believes she can sell the shoes at 40% less than brands selling shoes of comparable quality in department stores.
SOURCE: https://www.fastcompany.com
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