BY: Lorenzo Zanini
Does Italy’s beauty have an economic value? According to a study from Fondazione Italia Patria della Bellezza in collaboration with Prometeia think tank, the answer is “yes.” In Italy the “beauty economy” (consumer goods, inventive technologies, creativity and tourism) is worth €240 billion, equivalent to 16.5% of Italy’s annual GDP.
It's a significant figure that could increase by an additional €130 billion if Italian firms achieve the performance of the European leaders, adds the report.
SOURCE: http://www.italy24.ilsole24ore.com/