Salvatore Ferragamo increasingly turns to digital media as it seeks to convey more than just product — it's about brand identity.

The Italian-based firm has utilized film, personalized shopping and engagement through narratives in innovative new projects this year. And while the efforts don't replace Ferragamo's traditional marketing campaigns, they are the fashion house's best bets for luring the young luxury shopper.

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Source: http://www.wwd.com