Move Over, Prosecco: Italy's Push for Premium Sparkling Wine

Jun 27, 2018 307

BY: Emma Balter

When it comes to Italian sparkling wine, people typically think first of Prosecco. Hailing from a swath of northeastern Italy, Prosecco producers have successfully marketed sparkling wine to the masses, in very high volumes, at a fraction of the price of Champagne. Bubbles for everyone!

So what happens to the areas of Italy that have set out to make premium sparkling wine? Is there room for them in the market? I've gotten to know two regions that are trying to disrupt the monopoly of cheap Italian bubbly: Franciacorta and Trento. While Prosecco is made by Charmat, or tank method, these two wines are made with the méthode traditionelleor metodo classico—that is the mandated practice in Champagne. 

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