Nutella is an Italian product famous around the world. Ferrero – the Italian company based in Alba (Cuneo) – is the "father" of the well-known gourmandise. The company emerged as a colossus since it was founded in 1946 by Michele Ferrero, who has recently passed away (February 2015), but remain famus as the inventor of Ferrero Rocher.

Besides Nutella and Ferrero Rocher, Ferrero produces today Tic Tac and the Kinder egg. The new leader is the founder's son, Giovanni Ferrero, who has renewed the company's business model after 70 years. In particular, Giovanni has been at the forefront since 1997 with his brother Pietro, who died in 2011. After his father's death, Giovanni remained the only member of the family in the business and started a new line. The latter is based on a constant product innovation, modernity and expert managerial figures from abroad.

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Fonte: This is Italy