Salvatore Ferragamo Museum to Stage New Exhibit

Mar 29, 2018 653

BY: Luisa Zargani

FERRAGAMO’S HOLLYWOOD“Italy in Hollywood” is the next exhibition to be staged at the Salvatore FerragamoMuseum, located in the 13th-century Palazzo Spini Feroni in Florence, which also houses the brand’s headquarters. The exhibit runs May 24 through March 10, 2019.

Curators Giuliana Muscio and Stefania Ricci focused on 1915 to 1927 — the years the namesake founder of the company spent in Santa Barbara, Calif. — from his work with famous directors of the time, such as D.W. Griffith and Cecil B. DeMille, to the opening of his Hollywood Boot Shop, on Hollywood Boulevard. Ferragamo was nicknamed “shoemaker to the stars,” as artists ranging from Mary Pickford, Pola Negri and Charlie Chaplin to Joan Crawford, Lillian Gish and Rudolph Valentino were his regular customers.

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SOURCE: http://wwd.com

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