Birra Moretti Teams with Bocce in Fall Program

Sep 11, 2017 222

Birra Moretti, Italy’s classic beer made in the traditional way since 1859, is teaming up with Bocce, the country’s beloved pastime, to encourage LDA+ consumers to come together and enjoy these two great Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this fall.

“Bocce ball is a fun and social game that anyone can play,” said Amberly Hilinski, senior brand manager for Birra Moretti, Five Points Trading Co. “The game has a vintage, throwback appeal and is enjoying a renaissance in the U.S. today. We are excited to provide on-premise and retail accounts with a program that pairs these two great Italian classics to help drive consumer engagement and increase sales of Birra Moretti Lager and La Rossa.”

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SOURCE: https://www.cstoredecisions.com

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