Ducati tops U.S. Motorcycle Brand Shopper Satisfaction Index

May 13, 2015 697

Ducati has done it again. For the second-consecutive year the Bologna-based motorcycle manufacturer has topped the rankings of the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Benchmarking Study.

Stateside Ducati dealerships took the highest score in the study that measured "dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties 'mystery shopping' measurement and scoring to industry sales success."

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Source: http://www.italiangoodnews.com/

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