Exton English fizz wins distribution in Italy and US

May 09, 2017 364

BY: Lauren Eads

A shipment of Exton Park will make its way to Modena, following a successful trade mission to Italy which resulted in a listing with family-owned importer Premiere Italia, following feedback from customers to its annual trade tasting. The reaction by Italian trade customers to its English sparkling wines was “phenomenal”, according to Kit Ellen, Exton Park’s sales and marketing manager. “We were mobbed at the tasting because everyone wanted to try this new, emerging wine sector that is on everybody’s lips,” he said.

“The following day, I went out with the sales force and gained our first listing – O.W. Renato in Merano, Trentino Alto-Adige. What’s more, the restaurant will be serving Exton Park wine as the aperitif at the major O.W. spring/ summer event with fashion designer Salvatore Ferragamo, and later on at the Mini Merano Wine Festival in Munich and Vienna. That’s really crossing the frontiers. Selling English sparkling wine to Italy – what a turn up for the books”.

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SOURCE: https://www.thedrinksbusiness.com

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