Prosecco takes to the skies

Jun 30, 2017 1308

While most major airlines have long poured Champagne in business class and Air France dabbles with it in economy departing from the United States, sparkling wine has rarely been seen on major US airlines. So it was surprising to see a 187-ml. bottle of Avissi Prosecco, it on its inaugural voyage on 1 June, on a trip to New York. The fact that steerage-class wine selection has evolved from red and white to include bubbles—at an affordable $9.00 price point—speaks to how the mainstream consumer’s palate has changed and the ways in which airlines are looking to satiate it.

On several Delta flights taken in June the cabin crew were happy about the new addition—and ideally the sense of fun it could bring to the back of the cabin—but weren’t knowledgeable as to how it might different from Champagne. They also noted that few passengers had ordered it, perhaps because its arrival to the beverage menu was not announced during the flight. The product is listed in the “Flight Fuel,” menu as well as Delta’s Sky magazine’s food and drink page.

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SOURCE: https://www.meininger.de

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