MAGAZINE  

Representing We the Italians, I recently had the honor to attend a special presentation about the new Italian Strategic Plan for Tourism 2017-2022. This is a very important document that brings a brand new concept and design to the Italian offer towards tourists all around the world. During the presentation We the Italians learnt several interestin...

Looking for a vacation marked by nature, relaxation and reinvigoration? Want to enjoy sports and athletic activity in the fresh air? Bormio is one of several Italian destinations ideal for all of the above. Set within the expansive fields and pastures of Valtellina and traversed by the River Adda and the Frodolfo Stream, Bormio is a splendid little...

This delicious loaf is a perfect spring and summer recipe when zucchini are in season. It could be a tasty idea for a picnic with family and friends. In fact you can prepare it a day in advance and enjoy it cold the next day or you can also serve it as a stater. Delicious smoked ham and Italian scamorza cheese add flavor, while the zucchini make it...

A technique characteristic of the Marche region, “liccetti” weaving required a traditional loom arranged according to the ancient textile-making process that, in the thirteenth and fourteenth centuries, made it possible to create stylised, patterned borders on fabric. The existence of this procedure in Italian textiles is widely documented in the p...

Apricale is unique. Picturesquely arranged around the small square, it has a stepped appearance, with the old stone buildings rising on several levels: thus it happens that the entrance is at the top floor, and you need to go down the stairs to get to the rest of the house.

The Umbria region is well-known for its artistic and cultural heritage as well as its truffle-loaded and eye-pleasing plains. Nowadays, it is also known as the stall on which sits the so—called King of Cashmere: Brunello Cucinelli. Italy has a vast symbolic, historic, and cultural legacy that spans across thousands of years; from the Etruscans and...

There have always been different types of vinegar made from grape must in Modena, which have developed in accordance with the history of various recipes, different methods of preparation and aging. The origin of these products dates back to ancient Roman traditions. The term balsamic is relatively young, however, and was used for the first time in...

Although probably born in present-day Spain (but soon of Roman citizenship, according to the law of that time), Publius Elio Traiano Adriano, historically known with the only name of Adriano, is considered an absolute symbol of the grandeur of Rome. Witness and protagonist of one of the most eminent ages of the Roman Empire, Adriano is still rememb...

Verona is the city of love, and to pay tribute to William Shakespeare, the author that made it famous around the world, you must visit the places of the ultimate romantic tragedy: Romeo and Juliet. Undoubtedly the first destination is the house of Juliet, visited by thousands of tourists every year. This is the Stallo del Cappello, an old tower hou...

Culture is one of the driving forces of the Italian economy, one of the factors that fuel the quality and competitiveness of Made in Italy. The Cultural and Creative Production System, made by enterprises, public administrations and non-profit, generated 89,9 billion euro and initiates other sectors of the economy, moving all considered 250 billion...

Every year on July 14 the Legend of Innamorata is celebrated in Capoliveri, in the Elba Island, Tuscany. It is said that the legend of Innamorata originated back in 1534, when the coasts of Elba Island were sacked by the pirate Barbarossa and his Saracen crew. The legend tells about two young lovers, Lorenzo and Maria, whose love was, however, hind...

At the beginning of the 1920s, the idea of ​​"business of sport" was replacing the idea of the "sport of business". In 1920 the APFA-American Professional Football Association organized the first pro football tournament. Football, coming out of university campuses, summoned paying spectators, paid players and companies supporting the activity of th...