Culinary Travel: A Taste of Italy

May 23, 2017 443

BY: Michelle Krol, David Moseder

In survey after survey, marketing firms, tour operators and consortia name Italy as the most or second-most popular destination of choice for Europe-bound American travelers. The country’s multifaceted appeal is certainly a draw. History buffs, art lovers, architecture aficionados, fashionistas and — perhaps most notably — foodies will find plenty of experiences to fill their vacation days.

MMGY Global’s 2016 Portrait of American Travelers shows a slight rise in “culinary/wine tasting” as a “primary purpose of at least one vacation during the past 12 months,” with Millennials and Gen Xers registering a far greater interest in this aspect than their older counterparts. And at least one tour operator has noted a dramatic rise in culinary-inspired bookings.

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