The Italian company making the stickers posted a record one billion euro turnover last year. Many people around the world have fond memories of collecting the iconic panini football stickers when younger – and some avid collectors never stopped.
Founded in 1961 by four brothers in Modena, northern Italy, the company making the stickers is still going strong. In fact yesterday it revealed a record one billion euro turnover for 2018. The company, which the stickers are now “a passion for everyone, not just men,”owes its high turnover to the explosion in sales generated by the FIFA World Cup in Russia.