Lanieri: the first Italian fashionbrand using bitcoins

Nov 10, 2017 609

BY: Claudia Astarita

Lanieri is the first male fashion ecommerce 100% Made in Italy now accepting transactions in bitcoins. Lanieri was founded by Simone Maggi and Riccardo Schiavotto in 2011. The company only uses the best wools created by the best producers, such as Reda, Loro Piana, Ermenegildo Zegna, Vitale Berberis Canonico and many more.

The company is very unique in Italy, offering its clients the chance to buy online but also to see its products in person and to shop offline in many ateliers. Today, Lanieri operates in 50 countries around the world and has become the first Italian fashiontech brand able to support cryptocurrency among the payment methods accepted.

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