‘Made in Italy’ is the true world brand to invest in
Feb 27, 2017282
BY: Barbara Minafra
If it were a brand, “Made in Italy” would be one of the most well known and renowned of the world. In fact, to be precise, it would be third after Coca Cola and Ferrari, which is, nonetheless, Made in Italy. It is the brand name of a know-how that allows us to immediately distinguish ourselves in the minds of other countries. A synonym of creativity, quality, craftsmanship, attention to detail, of knowing how and the ability to innovate, yet remaining tied to tradition, to originality, to style, and society. This is understood as an attention to human relationships which in the end, lies at the basis of what is defined as “Italian style” or the Italian way of life.
It is the true key to our future and we should become aware of that. They are the same authors of our doing business; big industries or small producers who say their products are made by hand. They do not so much reveal the secret of their professional success as they do to indicate the high road to be taken. Perhaps, it requires slightly more time or effort to get it right but it is that which leads to broader, long-lasting, and sometimes unexpected results.