On the occasion of the Italian Design Day in 100 locations around the world, 100 “ambassadors” of Italian culture (designers, entrepreneurs, journalists, critics, communicators, teachers...) will illustrate the concept of excellence. ICI presents world-famous Italian architect/designer Michele de Lucchi in conversazion with Mario Milana, Matteo Milani, and Jonathan Wajskol.

Design in Italy permeates the fields of culture, art and philosophy to such an extent that it constitutes our society’s innate pattern; its novelty combined with the solidity of the traditional handicrafts and with the unprejudiced experimentation gives origin to Italian designers’ personal style. Besides, thanks to the notion that beauty must characterize products of mass consumption, art and design coexist and flourish much to their mutual benefit.