‘People’s shoes of Italy’ come to Fillmore

Oct 07, 2015 662

Claudia Volpi throws down a friendly ultimatum: "I challenge you to find an Italian who doesn't own a pair of Superga shoes." And she's hoping the sporty "People's Shoes of Italy" will soon become common footfare for Fillmore residents as well, now that the doors to her new boutique are open at 2326 Fillmore Street.

The shoes — slip-ons, tie classics and hi-tops for women, men and children — look fresh and modern. But in fact, their origins hark back to 1911, when an entrepreneur in Torino, Italy, Walter Martiny, had the idea of using vulcanized rubber to make waterproof boots, revolutionizing footwear for the agricultural workers there.

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Source: http://newfillmore.com/

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