Rubinacci: bespoke tailoring in the modern world

Feb 27, 2015 880

by Ron Miriello

Since viewing the John Turturro 2010 film Passione, I have been intrigued by the contradictions of Naples and, since seeing the 2011 Gianluca Migliarotti movie O'mast, I've been curious about its subject, the custom tailors of Naples.

Naples has always been and still is the bespoke tailoring center or Italy. Families like Ciardi, Attolini, Panico, Pirozzi and Rubinacci are among the multi-generational tailoring families who continue to refine the Napolitano tailoring style — the "sprezzatura", that Napolitano way of making whatever one does look effortless and almost without thought.

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