Don’t be alarmed if you see 30 flashy Lamborghinis during your morning commute. It’s not a celebrity or the president. It’s just some people with big pockets and a luxury road trip ahead of them. Lamborghini’s Giro is an annual event where Lamborghini owners from around the country meet up for a massive road trip. This year, the trip will be a five...

When Gianluca Viberti was in winemaking school, aged 18, he listened to a lecture given by a visiting Champagne producer. “You guys here have beautiful red wines,” said the producer. “But we have Champagne.” He then posed a question: “Do you know the difference between Champagne and Barolo?” The answer, he said, was that you could drink Champagne 2...

Eating and partying: two things Italians take very seriously. So seriously in fact that the country’s most famous jewellery house has dedicated its latest High Jewellery collection to the Italian art of throwing a ‘festa’. Launched with a suitably extravagant party in Venice, the collection is Bulgari’s most celebratory yet. Over 100 pieces fall in...

Alberto Alessi is current CEO of the prestigious Italian design company Alessi SPA, founded by his grandfather in 1921. As highlighted by Alberto in his book “La Fabbrica dei sogni” (the Dreams Factory) about Alessi SPA story, the company was originally launched in Omegna (Piedmont) and it focused on the production of houseware. It was Alberto’s da...

Just nine months after the inauguration of their plant in Crespellano—a €500 million investment with 600 new jobs, making it the largest facility that produces tobacco sticks for low-risk IQOS ‘cigarettes’ in the world—Philip Morris has announced that it will double down on its Bologna-based factory: another €500 million and up to 600 further hirin...

“Vestire la casacca a stelle e strisce” per entrare nel mercato degli Stati Uniti d’America, uno dei più interessanti per l’export agroalimentare italiano: il flusso verso gli USA rappresenta il 10% delle esportazioni totali in valore e il Paese si colloca al 3° posto tra i clienti dell’Italia. L’Italia è il primo esportatore mondiale negli USA di...

Wherever in the world you go you can see the brand of Made in Italy: the shops and the street advertising in the central streets of the biggest world’s cities promote and admire the Italian refined taste. They say, fashion is the queen. If it is, the kind is with no doubt the food! Stefano Versace, an Italian entrepreneur that has actually based hi...

Steve McQueen famously said: “Life is racing. Everything else is just waiting.” In June, more than 100 drivers and their crews of the Italian motoring club proved the actor right. The Modena Cento Ore, an annual road rally race through the Northern Italian “Motor Valley” that lies between the Adriatic Sea and the Mediterranean, ended as per traditi...

Italy’s Parmigiano Reggiano Consortium is investing €1.2 million to increase sales in the US market by 10% in 2017. Last year, the US was the top foreign market for the Consortium. Actions will also be taken against imitation and 'Italian sounding' products, which deceive 67% of American consumers by using the Italian flag or other Italian symbols...

C'è un'Italia appassionata e apprezzata nel mondo, che produce ricchezza puntando su qualità e innovazione. Un’Italia di cui essere orgogliosi di cui spesso, però non c’è piena consapevolezza. Il rapporto I.T.A.L.I.A. 2017 – Geografie del nuovo made in Italy realizzato da Fondazione Symbola, Unioncamere e dalla Fondazione Edison di Marco Fortis, pr...