A rare 850 gramme white truffle was auctioned for €85,000 in the Italian region of Alba on Sunday, with the anonymous Hong Kong buyer paying nearly 30 times this year's market price for smaller nuggets. The annual auction held in the region near Turin saw the unusually large white truffle sold at a price that would value it at €100 per gramme. "The...

Located in northwest Italy, Piemonte is rich in culture and history. The capital, Torino, was once the capital of Italy from 1861 to 1865. Today it is one of the largest metropolitan cities in all of Italy, bursting with art, restaurants, opera, and elegant palazzi. Of course, Torino is not the only area that Piemonte is well-known for! Several kil...

Truffle season is finally here! Need a good excuse to indulge the prized tubers? We've got you covered. On Tuesday, November 13 from 5-6 p.m. join us for our first-ever truffle auction in La Piazza, our standing enoteca located in the heart of our marketplace. No registration is required, simply stop by and start the bidding! Inspired by the annual...

I was born in the province of Cuneo, near the Alps, in a village that looks like a still from a 1930’s movie, where women still feel they need to have red lipstick and heels to leave the house and go buy bread, where Sunday is still the day you go to mass at eleven in the morning, then stroll down the portici of the main street, chatting with peopl...

Italy’s most successful modern entrepreneur made his fortune by staying in touch with his inner child and living as a real-life Willy Wonka. Michele Ferrero, creator of the global brand Nutella, was a shy, humble man who died never having given a newspaper interview. His estimated net worth was $26.5 billion and he ranked 22nd on a recent Forbes li...

Between the end of the 1700s and the beginning of the 1800s, cafés were a place for intellectuals, middle class, aristocrats and the penniless to mingle. Regardless of their status, everyone came in looking for something to eat or drink, a shelter from the cold, or – in the case of artists and writers – a place where ideas could be exchanged and in...

In Piemonte, when the Wool Road changes course south of Biella towards Alba, the fiber connects textile traditions to centuries of wine production. The culture of wine and its landscapes resulted in UNESCO’s designation of the Langhe-Roero and Monferrato regions as a World Heritage classification in 2014. Where factory chimneys overlooked Biella, L...

Autumn is the time of the year when Nature shows us all its surprising colors and shades. In the same way, after the dazzling summer season many Italian cities are full of suggestive and colorful attractions of unquestionable charm, adding extra appeal to the places which are an absolute must to visit. Here we offer a review of the most colorful It...

Dove andiamo? Ad arrampicare il Burj Khalifa di Dubai e lasciarci cadere volando da 828 metri oppure a fare un tuffo nel 1789 fra le strade della Rivoluzione Francese?  Meglio un weekend in direzione delle stelle o un viaggio alla ricerca delle proprie origini dopo aver provato un kit del Dna? Passiamo una notte su un albero o in una yurta? Se per...

Turin is home to a superlative piece of furniture – which critics even dare say is “the most beautiful in the world”: a secrétaire-cabinet decorated with mythological scenes (including a wedding celebrated in the presence of Apollo Citharoedus, cherubs working in a smithy, and a languid sleeping Diana). The spectacular unit is a masterpiece of Roco...