Coop is a network of 86 independent cooperative enterprises, which together have more than 8.5 million consumer members, 53,600 employees and a network of 1,200 direct sales outlets in almost all Italian regions. Coop member co-operatives have a turn

We asked the Italians what words they would best represent their expectations for the new year, and the result was very positive. Words such as "crisis" slip to the bottom of the classification replaced by optimism of expressions such as hope, recovery and change. And, together with the mood, they share consumption: +15.6% during Christmas time.