Made in Italy Innovation at the Center of Ambassador Zappia’s Mission to San Francisco
The visit to the Italian Innovation and Culture Hub INNOVIT, opened at the end of 2021 by the Italian Ministry of Foreign Affairs as an outpost of Italian innovation to Silicon Valley, was the focal point of the first day of Ambassador Mariangela Zappia’s mission to San Francisco, assisted by Consul General Sergio Strozzi. “Over 100 startups and in...
Genny, the Sophisticated Italian Womenswear Brand, Opens Its First U.S. Store in Beverly Hills
Could this be a trend? More Italian fashion brands looking to the L.A. market for exposure and retail growth? Just a few months ago, Italian brand Eleventy expanded to a new permanent location in Beverly Hills, and now Genny, where Gianni Versace got his start by working with Genny sister brand Byblos, has come to Brighton Way with its first U.S. s...
Terna, deal in U.S. to promote Italian innovation in Silicon Valley
Terna Spa announced Thursday that it has signed two new agreements with as many institutional partners in the U.S., in San Francisco, to promote and enhance the Italian innovation ecosystem abroad, "supporting the development of innovative startups and SMEs in our country and facilitating their access to the U.S. market," as the company explained. ...
Salvatore Ferragamo Celebrated 100 Years In Hollywood With The Newly Unveiled Rodeo Drive Flagship Store
Salvatore Ferragamo, the Italian luxury fashion House, celebrated the debut of an impressive design concept by renowned architect William Sofield with the reopening of the Beverly Hills Flagship store on Rodeo Drive. The unveiling of the new concept, inspired by Salvatore’s years of innovation in California, marked a return to Hollywood, 100 years...
How Loro Piana Became Silicon Valley’s Favorite Flex The luxury Italian fashion brand is no longer quite as understated.
When the internet recently roasted Chamath Palihapitiya for likening himself to the “man in the arena” from Teddy Roosevelt’s famous 1910 speech, the Facebook exec turned venture capitalist trolled his critics with a rack of clothing. “I’m in the arena trying stuff. Some will work, some won’t,” Palihapitiya posted just before Labor Day weekend on t...
The Outsiders: Why Black Audiences Love Italian American Screen Icons
“It’s the greatest love story—that movie is emblazoned on us. It romanticizes the decadence and excess that is hip-hop,” DJ Quik says from the Zoom rectangle, holding up a photo of himself wearing a T-shirt featuring the image of one of Al Pacino’s most famous roles, Scarface’s Tony Montana. Though Scarface centers on the rise and fall of a fictiti...
Beppe Gianoglio receives the "La Bella Macchina Award" from Concorso Italiano at Festivalcar
Beppe Gianoglio, organizer for 40 years of Automotoretrò, entered the Hall of Fame of Concorso Italiano. The nomination, with the consequent assignment of the La Bella Macchina Award, was officialized on August 19th at Concorso in Seaside (CA), where Gianoglio could not attend for personal reasons. The opportunity for the hand over was offered by F...
NEXXT second edition - The Biggest Made in Italy Trade Show in LA
The second annual Nexxt - Made in Italy Expo will take place Oct. 19-22 at CRAFTED at the Port of Los Angeles (112 East 22nd Street, Los Angeles, CA), featuring over 120 vendors, meticulously curated to offer an authentic and immersive Italian experience. Traveling from various regions across Italy, the vendors will showcase and sell the finest Ita...
2024 Maserati MCXtrema First Look: Great Neptune's Racer
Sixty-two Maserati collectors, racetrack-country-club members, and/or wannabe gentleman racers have already flashed their AmEx Black cards, securing every copy of the latest Maserati Corsa track-only model: the 2024 Maserati MCXtrema. We covered the concept based loosely on the Maserati MC20 supercar last year, when it was known only by its codenam...
Celebrating Lamborghini: Concours d’Elegance will feature Italian sports car manufacturer on its 60th anniversary
Picture it. As the story goes, Ferruccio Lamborghini, who had been manufacturing excellent tractors since 1948, had bought a Ferrari about which he made complaints. His response from Enzo Ferrari came across as an insult when he said, “Why don’t you stick to tractors, and I’ll stick to cars.” Apparently Lamborghini replied, “I can do this as well,”...
Luxury Italian Design House Cassina Opens Their Largest Store in West Hollywood
Highlighted by a display of its design collaboration with the late Virgil Abloh, high-end Italian furniture brand Cassina unveiled its largest store to date in May on North Robertson Boulevard in West Hollywood. “We are extremely excited to open the largest Cassina Store in Los Angeles, sharing our unique vision of the home with the American public...
Selezione Interiors, Custom Italian Millwork, Opens Second Location in Los Angeles
Selezione Interiors, known for their innovative ability to provide solutions for intricate millwork with their custom Italian fabrication, announces their second brick-and-mortar location opening in Los Angeles, California. The 1300-square-foot space will offer clients access to the brand's extensive sample library of curated materials and direct c...