Italian entrepreneurs and Italian brands: stories of success – October 11th

Oct 01, 2019 494

Friday, October 11, 5:00-7:00 PM. University of Pennsylvania Amado Recital Hall at the Irvine Auditorium, 3401 Spruce Street, Philadelphia, PA. Are you interested in marketing and social networks communication? Come hear from experts in academia and industry and representatives of Italian brands that have successfully transitioned across the ocean into the American market discussing the use of social media channels and differences and similarities of approaches across different cultures. This event is free but seats are limited. Please RSVP by Oct. 10

PROGRAM: 5:00pm-5:40pm — Academic Panel. Barbara Kahn (Patti and Jay H. Baker Professor of Marketing, The Wharton School, University of Pennsylvania); Bernd Schmitt (Robert D. Calkins Professor of International Business, Columbia Business School); Sonia Monga (Professor of Marketing Rutgers Business School). Moderated by: Maureen (Mimi) Morrin (Henry Rutgers Professor of Marketing, Rutgers School of Business Camden)

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