Melodic music of Italy and the name of the shop that plays it – Italian Treasures — both lure some of the few customers who stroll by it these days in the struggling Mall at Voorhees Town Center. Shop owner Celeste Iannaccone Cinalli has lost revenue, laid off her last two employees and cut her work week to 10 hours, but she can’t bring herself to close Italian Treasures — the oldest specialty shop in the mall and one of the few retail shops left.

Cinalli has nurtured Italian Treasurers for nearly 30 years, starting her business in 1989 with a push cart in the upstairs corridor at was then the Echelon Mall. “Just when I decide to close, someone may come along and revive the mall and I’d be sorry I gave it up,” she said as “Arrivederci Roma” (Goodbye to Rome) played in the background outside her shop on the lower level outside Boscov’s.