The Olivetti store, set to conquer Fifth Avenue

Dec 27, 2015 426

In 1954, the Olivetti Store opened on New York's Fifth Avenue – the center of the world's wealth and business world at the time, especially in the stretch between 34th and 59th Street. For the United States, 1954 was a year of important achievements. The country was at the international helm of technological innovation, and saw the first color TV and transistor radios launched on the market that year (not to mention iconic electric guitar and timeless classic, the Fender Stratocaster).

Italy had its dose of success in 1954 as well. Compagnoni and Lacedelli reached the top of K2, and – mutatis mutandis – Olivetti conquered the height of success, symbolized by its new store in the Big Apple. Adriano Olivetti entrusted BBPR – a firm founded in Milan by Gianluigi Banfi, Lodovico Barbiano di Belgiojoso, Enrico Peressutti, and Ernesto Rogers – with what would become a masterpiece of architecture, and Sardinian artist Costantino Nivola with interior decor.

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Source: http://www.italianways.com/

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