More than one in two Italians drink wines, even if they drink less than in the past. Almost 30 million Italians consume the nectar of Bacchus, 55% of the Italian adult population, 66% among males and 44% among females. The Osservatorio dell’Unione Italiana Vini (Uiv) notes this data, which elaborated the latest, unpublished, Istat data on alcohol consumption in Italy in 2021.

According to the Uiv analysis, in the last 10 years, the number of consumers (over 29 million) has grown slightly (+ 2.3%, + 9% for females), while the most significant changes are recorded in the habits of the demographic clusters that compose them. Surprisingly, compared to 2011, young people between 18 and 34 years old lost little in number (-2.9%, but a slight increase in the last 5 years), while the most significant changes concern the 35-44 age group (-23%).