In Italy the name "liberty" derives from that of the warehouses founded in London in 1875 by A. Lasenby Liberty, specialized in the sale of products from the Far East. The Art Nouveau artists preferred Nature as a source of inspiration but evidently stylized its elements and expanded this repertoire with the addition of algae, blades of grass, insects.

The liberty, therefore, found its greatest success in architecture, leaving posterity one of the most lasting testimonies. The artistic current of Liberty will dissolve with the beginning of the First World War but many Italian cities, including Rome, will retain the architectural apparatus of many palaces and villas to keep intact the historical memory of the period of the Bella Époque.