The Asiago PDO Consortium targets the US and European markets

May 02, 2022 190

Strengthening the presence abroad and continuing the action of enhancing the value of Asiago PDO, particularly in the United States and Europe (starting with Germany and the Czech Republic), is the goal of the campaign that the Consortium for the protection of the Veneto-Trentino cheese is about to start. The manufacturers want to consolidate the +30.8% growth in exports recorded in January 2022 (compared to the same month of the previous year).

The Consortium is therefore firmly focused on the recovery of international markets and is launching targeted and coordinated actions designed to significantly increase the share of exports. Starting with the historical markets of Asiago PDO. “It is necessary to enhance the recovery of exports on our product’s traditional markets, such as North America and Europe,” says Flavio InnocenziDirector of the Consortium.

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