Banfi, a leading Italian wine producer and importer of its family-owned fine wines, announces the introduction of Rosa Regale Sparkling White from the Asti DOCG in Piedmont. Rosa Regale White joins the iconic Rosa Regale Sparkling Red in celebration of its 20th anniversary vintage, the first line extension since the brand’s launch.

Rosa Regale is one of the first brands in the portfolio to benefit from the family-owned company’s recent strategic changes, allowing for increased focus on its proprietary labels. After analyzing the portfolio and evaluating category opportunities and consumer trends, Rosa Regale was a clear place to start. Italian sparkling has been growing steadily for years, driven by Prosecco, and the premiumization trend in still wine has also crossed over to the sparkling category.