BY: Barbara Palladino
The Magnani Rocca Foundation presents “Carosello. Advertising and Television 1957-1977” at Villa dei Capolavori near Parma: a journey across popular creative work by Armando Testa, Erberto Carboni, Raymond Savignac, Giancarlo Iliprandi, Pino Tovaglia and many more famous names in communication. This is the second exhibition after the one dedicated to the history of advertising in the 1890-1957 period, focused on the birth of this form of communication and on the advertisement poster.
This time, a new medium takes center stage: television, which truly became part of Italian households thanks to the Carosello, a daily show that first launched iconic characters such as La Linea (“The Line”) by Osvaldo Cavandoli, Calimero by Pagot and Angelino by Paul Campani – which brought to life advertisement, but went down in the history of communication.
SOURCE: https://www.italianways.com/
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