The Covid-19 pandemic has hit Italian exports hard, with a -9.7% drop in 2020. However, many companies have quickly converted to e-commerce, recovering some or all of the lost ground. Exports through online sales of consumer goods have in fact reached the value of 13.5 billion euros, with a growth of +14% in 2020.

And so, according to the Osservatorio Export Digitale (Digital Export Observatory) of the School of Management of the Politecnico di Milano (Milan Polytechnic), the online sales’ share on total exports of consumer goods has increased from 7% in 2019 to 9% in 2020, and to 3% on total exports (from 2.5% in 2019).