For ten weeks earlier this year, the Italian Trade Agency and World Market are working to promote an assortment of products from Campania and Calabria. The Italian Trade Agency saw an opportunity to extend an invitation with World Market last year when the retailer launched a pilot program, “A Taste Tour of Sicily” in 2020. World Market, featured Italian food and wine that brought the Italian Mediterranean cuisine to customers in the store.

Marco Saladini, Italian Trade Commissioner, who worked on the agreement, tells Italianfood.net, “Based on our analysis and seeing how CPWM was inclined to expand its outreach to consumers of “Authentic Italian: food and beverages, we decided to explore this burgeoning segment.”