This Italian Alpine resort is using the sounds of nature to seduce summer vacationers

Jul 02, 2022 410

To promote its tourism credentials to summer vacationers, the Italian Alpine resort of Courmayeur is launching a campaign that’s entirely based on sound! This original playlist is composed of sounds emanating from the flora and fauna of the region.

This year, there are no glossy photographs or video ads in sight. For the mountain resort of Courmayeur Mont-Blanc, located in the Aosta Valley in northern Italy, this year’s promotional campaign will be exclusively sound-based. The resort has, it explains, had the idea of bringing the sense of hearing back to the forefront, at a time when images rule supreme. It plans to achieve this through a compilation of sounds themed on nature.

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