Italian Screenings Market Goes Digital in Tie-Up with Festival Scope Pro (EXCLUSIVE)

Apr 17, 2020 136

With Cannes and Venice both up in the air due to the coronavirus pandemic, Italy’s film promotion org. Filmitalia has teamed up with festival streaming platform Festival Scope Pro to launch its annual Italian Screenings market online in July.

Filmitalia, a unit of Italian national film entity Luce-Cinecittà, “is the first of Europe’s roughly 30 film promotion agencies to make a move into the virtual market space,” says its chief Carla Cattani. She is organizing this year’s digital screenings — which will run July 21-24 in an expanded format — in tandem with the country’s film exporters’ union UNEFA.

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