Italy’s oldest wine family is looking to the future. Marchesi Antinori is investing in robotics

May 16, 2024 122

Marchesi Antinori, the oldest Italian wine family (26 generations, more than 600 years of history), is looking straight ahead to the future, resting firmly on its illustrious past. Antinori has become a shareholder of VitiBot, leader in futuristic machinery for vineyards and part of the SDF (SAME Deutz-Fahr) Group, world leader producing tractors and specialized machinery for viticulture.

Antinori has already started using these electric robots for soil management in the vineyard, and will share its centuries-old know-how with VitiBot to develop and optimize the project, paving the way for cutting-edge vineyard management in Italy. This new collaboration, therefore, represents a significant phase in the evolution of the company, emphasizing its commitment to aim towards ever more sustainable and innovative viticulture.

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