With the growth of imported volumes in 2022 (+32%), the United States consolidates its role as the top export market for Prosciutto di Parma PDO, also in terms of investments by the Consortium for the protection of the famous Italian cured meat.

In fact, with the aim of intensifying penetration in the food service sale channel and reinforcing the positive performance recorded in recent years, the Consortium has started a promotional program with three major USA restaurant chains, as well as with 20 independent restaurants, with the support of the Padilla marketing agency.