by Jonathan Vigliotti
Maintaining Rome's historic landmarks takes a lot more than "three coins in a fountain" and a lot more than the Italian government can afford, given recent economic woes. So officials there have settled on a novel solution to their ancient problem: corporate sponsorship. The only water flowing at the Trevi Fountain is across the street at a fruit vendor. The famous Roman landmark is shrouded in scaffolding.
"I was hoping I could throw a coin in," said Katherine Deorsey of Rhode Island.
"It's broken," Pietro Maggio, of Florida, tells her. Broken, but being fixed, although it's not the city tossing its coins in. Instead, a well placed sign lets all who visit know Italian fashion house Fendi is picking up the tab.
Source: http://www.cbsnews.com/
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