The namesake Milan-based design practice of Italian architect Stefano Boeri has shared its proposal for an architectural and communicative campaign for Italy’s national COVID-19 vaccination program. Conceived by Stefano Boeri Architetti and its offshoot interior design studio, along with a team of specialized consultants at the request of Domenico Arcuri, Italian special commissioner for the Covid-19 emergency, the campaign concept is, true to form, botanically themed.

Specifically, the proposal revolves around the humble and varied primrose, a perennial described by the firm in a press statement as being the first flower “to blossom after the long winter and announce the reawakening of nature and the arrival of spring.”