A group of small Italian companies active in the food sector was able to become the first exporter of Made in Italy products to the US. Surprisingly, they started by producing excellences in a too small scale to create an adequate export market, but their development was impressive. As explained by the Italian daily Corriere della Sera, the initiative was the result of a "crowdfunding" project, recently launched by Alessio Rossi (expert in digital marketing) and by Giovanni Colavita (CEO of the Colavita Group in the USA).

The platform used for the crowdfunding – concerning a multitude of economic supporters for the same project – was Kickstarter, the website that in 5 years only has gathered almost 10 million donors. Moreover, the platform was able to raise more than 2 billion US dollars used to fund 96 thousand projects.

In proportion to the quantity of money donors will invest, they will receive the so called "Italy in the Box", containing six Italian specialties, always changing! 

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Fonte: This is Italy