Alfa Romeo expansion on track, Fiat Chrysler executive says

Nov 22, 2014 735

by Nichola Groom

The sporty Alfa Romeo brand's growth into one of Fiat Chrysler Automobiles' main global brands, along with an imminent U.S. relaunch, is on target, its North American chief said at the Los Angeles Auto Show on Wednesday. Reid Bigland, who also heads U.S. sales for the Chrysler Group, said FCA's commitment of $6.5 billion to revamp Alfa Romeo makes the company's lofty sales goal announced earlier this year "achievable."

The first shipment to the United States from Italy of 54 of the Alfa Romeo 4C, a niche sports car, was sent last week, Bigland said. They will be the first Alfa Romeos sold in the U.S. market since 1996.

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