Balsamic Vinegar of Modena Campaign in the US: Great Satisfaction for the Project's First Year

Mar 22, 2018 523

Balsamic Vinegar of Modena has just come back after a successful participation in the Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF) in Miami. For the first time, the Consortium's information campaign in the US market called "Balsamic Vinegar of Modena, the Original" was presented in Florida, receiving a positive feedback from foodies, opinion leaders and journalists.

The Consortium opened up to the Miami food & wine scene, taking part to unique events: Barilla's Italian Bites on the Beach, sponsored by HCP Media and the Miami Herald Media Company, where Balsamic Vinegar of Modena has been reinterpreted by local chefs of South Florida, becoming the protagonist of original culinary creations; the Wine Spectator Trade Day presented by Beverage Media Group and hosted by Southern Glazer's Wine & Spirits and "The Goya Foods Grand Tasting Village", the signature event of the festival, featuring extraordinary food and wines from around the world.


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