‘The Bear’ is boosting sales of Italian beef sandwiches

Aug 13, 2022 354

TV series have already been seen to influence the fashion world. “Squid Game,” a major worldwide hit, offered a glimpse of the powers of fiction, spurring spinoff products, makeup trends on social networks, and renewed interest in jogging suits and other clothes worn by the show’s characters.

Now, it seems that TV shows are also influencing food trends. It may not have reached the scale of a global phenomenon – yet – but the series “The Bear,” launched in the US on June 23 on Hulu, is certainly having an effect in Chicago, Illinois.

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SOURCE: https://www.freemalaysiatoday.com

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