After 20 years honing its apparel skills in Europe, Beretta is taking aim at the American market. According to WWD, the 500-plus-year-old company, whose primary business is firearms, has offered apparel targeted to hunters and outdoorsmen in its own stores for more than 20 years.

For fall, Beretta is expanding its offering to a full lifestyle collection for men and women and bringing it to the wholesale market for the first time. The line will be introduced at the MRket show in New York next week and will also be shown at trade shows in Chicago and Las Vegas.

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Fonte: ICE